The creation of Danish Design watches goes back to 1988 when S. Weisz Uurwerken BV found a gap in the market. The demand of modern designs was high and especially the offer in design watches was very small. Scandinavian designs are famous for its simple, elegant and non-obstructive characteristics. One of the first designs of Danish Design is by Danish designer Jan Egeberg. During the years there were various other Danish freelancers designing for this collection.