Great design is the effect of choosing the right methodology. The design agency Front is convinced that thorough research, in combination with a creative approach, is the best way to create design expressions that can have both high impact and longevity. Founded in 2004, today the Stockholm-based agency consists of Sofia Lagerkvist (born 1972) and Anna Lindgren (born 1974). Front reached international fame through their collaboration with Moooi, which resulted in the well-known “Horse lamp”, but they have also worked with, among others, Kartell, Moroso and Ikea. In 2010, they received one of the world’s largest design awards, the Torsten and Wanja Söderberg Prize. The same year, they were also awarded Designer of the Year by Elle Interiör. For Swedese, they have designed the sofa “Button”. With inspiration from the Swedese archives, they used the company’s strong connection with bentwood, which then became the starting point of their design process. The wooden buttons makes it possible to add functions to the sofa, by attaching accessories and even other pieces of furniture.