KUTULU is a team of designers and friends who together are attempting to revive the Czech tradition of artistic toys of high-quality craftsmanship. It is their wish to offer the youngest generation beautiful toys with a story. They keep a healthy lifestyle in mind, and they enjoy working with natural materials. KUTULU toys are characterised by their geometric shapes, clear colours, and beech wood. The designer, Pavla Boháčová, shared her concept with graphic designers from the studio SOUDVA, who are responsible for the brand’s visual style. They met while studying at the Ladislav Sutnar Faculty of Design and Art of the University of West Bohemia in Pilsen, where the pilot series of KUTULU toys was also created.