Our vision is to create exceptional self images for men. Our five year ovar all goal is for our products to have a place of honor in any bathroom, as well as a natural place on the shelves of historic department stores like Harrods in London and Nordiska Kompaniet in Stockholm.By 2021, we want to be the biggest comprehensive men’s grooming brand.Nõberu of Sweden was born from an idea for a comprehensive brand for men who stand out from the crowd. Our products don’t smell like pine needles, nor are they promoted in advertisements with naked women. We are dedicated to more than selling good products – we want to change the market and society’s perceptions of men’s beauty care. We are dedicated to creating a world in which men don’t have to be tough, severe or macho if they don’t want to be. Nõberu of Sweden will do more than follow trends; we will create them. We are in the core of the industry and we meet customers daily – an essential tool for refining our instincts. We’re seeking a context in which we can breathe in the new and push the limits between today and tomorrow: always moving forward; never arriving too soon.