The young Finnish designer Janne Loiske is one of the founding members of Provoke Design, established in 2003. Provoke Design is a strategic design company specializing in product development, innovation and consumer insight.
Janne Loiske's professional ambitions include mixing innovation with consumer understanding. He never designs products for himself, but for the people who take a fancy to them and use them. Loiske's and Provoke Design's view is that design brings about added value that makes products stand out in the market. This added value is always based on understanding the consumer needs and preferences. With his product design, Loiske has managed to combine brand recognition and end-user needs into a stylish and harmonious package.
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