Edward McKnight Kauffer was one of the most gifted and internationally admired graphic artists of the twentieth century. His work dominated the poster hoardings of Britain between the two world wars, and his advertisements, book illustrations and theatre designs brought him an audience of millions. This masterly biography, now reissued and updated with new illustrations, traces Kauffer's life and assembles a formidable body of his best work. Haworth-Booth explores the complex individual behind the work, his relationships with clients and the friends - T.S. Eliot, Roger Fry, Aldous Huxley and Marianne Moore among them - who championed his efforts to make advertising 'worthy of the civilisation that needs it'.