For his design college graduation exhibition back in 1998, Alexander Lervik at the tender age of 26 had unknowingly hit on what was to become his winning concept. With his exhibition 10 stools 10 decades he had combined concept design, unlikely partnerships and innovations in what turned out to be his way in to the industry. This three-way design approach is defining for Alexander Lervik’s almost 20-year career as one of Sweden’s leading designers, whose quest for innovation speaks louder than the passion for creating beautiful objects. “I rarely get hung up on the details or art-for-art’s sake. What fires me is the desire to create a product based on a novel concept or invention. I see this as my forte, though some might see it as a failing in a designer”, says Alexander.