Over the last six decades, design has become a core pillar of the Braun brand. The values of quality, functionality, clarity, longevity and timelessness have been integrated into an enduring design philosophy. Braun users identify with these values; for them, Braun products are long-term companions. In an age of prosperity and saturation, the benefit of fewer, better products has become self-evident. As Braun set out to create desirable, innovative products, their gaze looks forward into the future, whilst the design principles they use to achieve consistency, simplicity and clarity are firmly rooted in the brand’s unique design legacy. With Braun timepieces, the brand has created a collection of engaging simplicity, where less becomes so much more.