Erik Bagger originally trained as a goldsmith and, after qualifying, worked for Georg Jensen before starting his own business. As a goldsmith, Bagger developed an eye for detail that remains to this day one of the hallmarks of his designs. He also learned that it is possible to combine a number of different types of materials into a complete entity. Bagger decided to start his own business in 1987 as the direct result of a visit to the US. However, an equally important aspect was his fascination with the scope inherent in combining steel, plastic and rubber. In typical Bagger style, he was also able to see the funny side of these materials. Rubber, plastic and steel are traditionally perceived as a kind of symbol of a cold, industrialised world. Once these materials have passed through Bagger's hands, however, what emerges is a warm, user-friendly, slightly tongue-in-cheek product.