“We want to create transformative experiences that people remember.”
– Justin Champaign, Pablo Studio design director
The Pablo Studio is a small group of makers and inventors with a diverse background in industrial design and craft, and a deep understanding of manufacturing, materials and technology. They aim to foster a sense of discovery and deeply personal utility in people’s interaction with objects.
In beginning a new project, the team isolates a concept, meticulously refines it, and then reduces it to its central principle. Throughout this process the designers allow themselves to discover and freely explore new ideas, but the measure of each new modification or enhancement is its conceptual necessity. The studio requires each design element to contribute to the essence of an object, following the Pablo philosophy of “less is more.” Pablo Pardo and Justin Champaign work together to guide the studio’s thinking into products that offer people unique experiences and broaden the field of lighting design.