The Swedish designer, Pontus Ny, trained at HDK - the School of Applied Art and Design. His interest in design began as a child when he was allowed to try his hand at crafts in his grandfather's pottery studio. Today, he works on everything from homes to cutlery and transport, founded on the basic perception that design is a multi-sensory discipline in which all the senses must be involved.
Pontus Ny explains: “Design is about creating a way for the user to have a new or improved experience of their surroundings. The fascination for me is often to see how tiny the parameters are that make the difference between the success and failure of a product.”