The kinship in the Vipp collection is unmistakable; new as well as old products enhance Vipp's more than 70-year-old tradition for design products in excellent quality. The foundation of Vipp's Design DNA derives from the classic pedal bin and is carried on by Vipp's Chief Designer, Morten Bo Jensen: "Functionality and a distinctive idiom based on high quality materials and special manufacturing processes are the pillars of Vipp DNA and represents the common thread between past, present and future products," explains Morten Bo, Chief Designer in Vipp.
Morten Bo Jensen is the creative mind behind recent years' new Vipp products. At the rather tender age of 27, Morten Bo was entrusted to carry on the Vipp family's design legacy. Educated industrial designer in Denmark and with a past working for the Biomega Bike brand, Morten Bo took on the challenge of bringing the 70-year-old Vipp design DNA into the future.
From the company's headquarters in Copenhagen, Morten Bo runs Vipp Design Lab that continuously seeks to combine aesthetics and functionality in order to reach new dimensions.