Marimekko pop-up shop opens at Selfridges in London
9 January 2012
Marimekko Press release 09.01.2012 - 14:51
The bold colors and patterns of Marimekko pop-up in the heart of London at Selfridges, the go-to department store voted the best in the world, for half a year starting from 9 January 2012. The 124 m2 Marimekko pop-up created in partnership with the renowned Scandinavian design and furniture retailer Skandium, Marimekko’s agent in the UK for over 10 years, will invite visitors to plunge into the world of Marimekko design with focus on home and interior decoration products.
“We are delighted to launch a Marimekko pop-up at one of the world’s undoubtedly most interesting department stores; Selfridges continues to always bring novel, fascinating point of views to the consumer experience within the department store environment as well as introduce exciting new brands and phenomena to the public. Marimekko represents a today very topical approach to mix the timeless with the contemporary. Through our designs we want to create emotions and ambiances to the different moments of life and the various spaces where we live in. We believe that the Londoners as well as the international visitors will welcome the Marimekko pop-up at Selfridges with the joy that we have experienced also in our other stores opened in the recent months in New York City, Oslo, Stockholm..”, says Päivi Lonka, Sales Director of Marimekko.
The today opened Marimekko pop-up store at Selfridges will further strengthen Marimekko’s presence in the London area with an existing Marimekko store in St. Christopher’s Place and a Marimekko Box Shop at the Boxpark Shoreditch.
Selfridges & Co
Marimekko pop-up on 4th floor
400 Oxford Street