Georg Arthur Jensen (1866-1935) was a Danish silversmith, the son of a knife grinder. Jensen began his goldsmith training at the age of fourteen. His apprenticeship with the firm Guldsmed Andersen ended in 1884 and this freed young Georg to follow his artistic interests. From childhood, Jensen had longed to be a sculptor and pursued this at the Royal Academy of Fine Arts. He graduated in 1892 and began exhibiting his work. Although his clay sculpture was well received, making a living as a fine artist proved difficult and he turned his hand to applied arts. First as a modeller at the Bing & Grøndahl porcelain factory and in 1898 with a small pottery workshop he founded with Christian Petersen. Again the work was well received, but sales were not strong enough to support Jensen, by this point a widower with two small sons. In 1901, he abandoned ceramics and began again as a silversmith and designer with master Mogens Ballin. This led Jensen to make a landmark decision, when in 1904 he risked what small capital he had and opened his own silversmithy at Bredgade in Copenhagen. Jensen's training in metalsmithing along with his education in the fine arts allowed him to combine the two disciplines and revive the tradition of the artist craftsman. Soon, the beauty and fine quality of his Art Nouveau creations caught the eye of the public. The Copenhagen quarters were greatly expanded and before the close of the 1920s, Jensen had opened retail outlets in New York, London, Paris, Stockholm and Berlin. Georg Jensen died in 1935, but he imbued the firm with his ideals of artistry in design and excellence in craftmanship. Although Jensen himself was a proponent of Art Nouveau, he had the wisdom and foresight to allow his designers their own freedom of expression which expanded the stylistic scope of the firm and allowed it to keep step with time.