Willo Perron, a Montreal-born creative director and designer, has been at the forefront of cultural trends for the past two decades, pioneering the field of Artist Creative Direction. After moving to California in the early 2000s, he founded Willo Perron and Associates, working on major tours and shows for artists like Kanye West, Jay-Z, Drake, and Rihanna. He also directed fashion shows for brands such as Alexander Wang and Yeezy and designed Grammy-winning album packaging for St. Vincent.
More recently, through his studio Perron—Roettinger, Perron’s work has expanded across various design disciplines, including exhibitions for Cartier, runway shows for Chanel, and retail spaces for Stussy and Skims. While still heavily involved in live events—most notably Rihanna's 2023 Super Bowl Halftime Show and her Emmy-nominated Savage x Fenty show—he has increasingly focused on interior design, print, and custom furniture projects.